National free debt advice provider, PayPlan has announced a new partnership with lender MYJAR to explore ways of reaching out to individuals who might be seeking debt advice.
A rise in the use of smart phones is challenging the traditional communications methods used by creditors and debt advice services. UK citizens look at their smartphones over a billion times a day and four out of five adults in the UK now own one*.
PayPlan, working closely with MYJAR, is trialling the use of text messages and web pages with content that has been written to better communicate with customers, including a diagnose your debt tool to encourage them to seek free debt advice sooner.
This proactive trial will use different digital contact options to engage with customers in a way that they prefer and explore the use of different messages to understand how to best encourage people to get in touch.
Peter Munro, Partnerships Director at PayPlan, said:
“We’re really excited about working on this trial with MYJAR to explore new ways of engaging with customers who may be experiencing difficulties with managing their money.
“We have always worked well with creditors using traditional contact channels and now hope to become the debt advice partner of choice for any creditors wishing to engage their customers digitally.
“The easier and quicker we can make accessing free debt advice, the better engagement we will achieve, enabling the prevention of problems before a crisis point is hit.’
Stuart Sykes, Customer Operations Director at MYJAR, adds:
“Being there for people with a sudden and temporary financial shortfall is a priority to all of us at MYJAR. That’s why our product is designed to keep up with the ever-changing digital world.
“In order to help those in financial difficulty, we are passionate about supporting organisations like PayPlan, who do such great work in giving free debt consolidation advice and debt management plans to those in financial distress. By trialling new methods of communication, we’re able to ensure that customers can reach us in ways that meet their modern needs.”
PayPlan offers free and independent debt advice to MYJAR customers who are finding it difficult to repay their loans.
*Deloitte Report: There’s no place like phone: Consumer usage patterns in the era of peak smartphone Global Mobile Consumer Survey 2016: UK Cut